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Bangkok Post
Bangkok Post
Business

Who's on LinkedIn and why it matters

(Photo: 123RF)

Does it matter that 84% of the LinkedIn members in Thailand are aged below 35? Of course, it does matter a great deal.

When seeking to hire senior executives for your management positions, it's important to understand that hiring companies are fishing in a limited pool of senior talent on LinkedIn.

In late 2025, LinkedIn had about 6,662,000 registered members in Thailand, according to the company's advertising reach data published in Digital 2026: Thailand. It accounts for 9% of the entire population in Thailand.

People aged 18 up to 34 were the largest LinkedIn user group (5.6 million) and represented 84% of all members in Thailand.

  • Just 1% of the 6.6 million users are 55 years or older.
  • There are 61 million users in Thailand on Facebook, 56 million on TikTok and 21 million on Instagram.
  • Just 11% of LinkedIn users globally are active daily, according to The Social Shepherd.

You have probably come across many ghost profiles on LinkedIn. Ghost as in no photograph, no background image, no activities and with a number of insignificant connections (below 50-100).

Trying to connect with such profiles usually leads to nowhere. If you want to reach out to such a person, give them a call at the company where they work -- if the workplace is still current.

AGE PROFILES

The age of employees working in top management roles can vary significantly depending on various factors such as industry, company size, individual career trajectories and cultural norms. However, there are some general trends and expectations:

Top management: Employees typically reach top management positions, such as C-suite roles (CEO, CFO, COO, etc), in their late 30s to 50s, depending on their career progression, industry norms and organisational structure.

Mid-career: By their late 20s to mid-30s, some professionals may start transitioning into mid-level management positions as they accumulate experience, demonstrate leadership potential and develop specialised expertise within their fields.

Early career: It's not uncommon for individuals to enter entry-level positions in their early to mid-20s after completing their education. During this phase, they gain experience and skills that prepare them for higher-level roles.

Experience vs youth: While top management roles often require significant experience and expertise, there is also a growing trend of younger people assuming leadership positions, particularly in technology-driven industries and startups.

These younger leaders often bring innovative thinking, digital fluency and a fresh perspective to executive roles.

Continued growth and development: Regardless of age, successful top managers continue to grow, adapt and develop throughout their careers.

Continuous learning, networking and staying abreast of industry trends are essential for maintaining effectiveness in leadership roles -- whatever your age.

TIPS FOR BOOMERS

You are no doubt proud of a career that has spanned at least 30 years, and for some of us even more than 40 years.

You've had many decades in the workforce that started at a time when telex was the latest technology for communicating with customers and suppliers across borders.

We had no laptops or handheld devices and obviously no internet. Direct-mail campaigns were not electronic mail but a flyer in an envelope delivered by hand through the postal services.

In any case, it does not matter whether you are 43 or 63 years old; a key point for any resume is to focus on the last 10 years (or 15 years max) of experience.

For the remaining years, write something like the following: Previous employment: Various leadership and commercial jobs in multinational companies in Asia and Europe.

If your education was completed before 2000, maybe even the 1960s, drop the year of graduation. Just write your degree, your subject and your university.

First of all, if you don't show an email in your resume, perhaps expecting that we send you a fax, you are definitely ready for retirement.

And if you are still using a Loxinfo or AOL email domain, you are telling people you have been around for a long time. Go change to Gmail instead.

You must show your mobile number, just one please. Don't use your business or even residence number.

No need to tell us that you are into Microsoft Word and Excel, or that you know the internet. LOL.

Tom Sorensen is an executive search veteran at NPAworldwide with 20 years of experience recruiting in Thailand and recognised as one of the country's top recruiters and most profiled headhunters. To learn more, visit www.tomsorensen.in.th.

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