Who will join the product placement feeding frenzy?

Is it any surprise that health campaigners such as the British Heart Foundation are opposed to product placement on commercial channels? Bookies Paddy Power this week issued odds on which brands are likely to take advantage of any lifting of restrictions. McDonalds tops the fast food category, at 2/1, followed by Burger King, 9/4, Pizza Hut, 4/1 and Subway 5/1. In the alcohol stakes, Carling and Guinness tie at 3/1, with Stella at 4/1, while in soft drinks Coca-Cola is in the lead, naturally, at 7/4 with Pepsi at 3/1.