We've all heard of subliminal advertising - but this is something else.
Lynden Gooch's stunning goal which gave Sunderland an important 1-0 away at MK Dons was the stuff of dreams.
The US international cut in from the right before unleashing an unstoppable piledriver from around 22 yards which found the top corner of the net.
But if the goal itself wasn't good enough, check out the message on the electronic billboard display as Gooch is making his run.
The Stadium MK advertising boards around the pitch were displaying a slogan of 'Delivering from outside the box' just as Gooch received the ball.
The Black Cats star certainly did just that, with his shot giving Lee Nicholls in the home goal no chance.
It was something the social media team picked up on after watching the highlights on Quest, and they responded with the tweet above.
Who says advertising doesn't work?
