- Kristi Noem was reportedly blindsided by a Daily Mail report alleging her husband, Bryon Noem, posted cross-dressing photos online.
- Bryon Noem, the former first gentleman of South Dakota, graduated from Northern State University with a degree in business finance and has a background in farming, coaching, and insurance.
- Kristi and Bryon have been married since 1992 and have three adult children: Kassidy, Kennedy, and Booker. They are also grandparents.
- Bryon founded Noem Insurance, a crop insurance agency in Castlewood, South Dakota.
- When he became the first gentleman in January 2019, he continued his business and launched the This is South Dakota initiative, focusing on small towns and working to strengthen the state.
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