Campmates were introduced to Kiosk Cledwyn for the first time on I'm A Celebrity 2020 during Tuesday night's show.
Giovanna Fletcher and Hollie Arnold took on the first Castle Coins challenge of the series, previously know as Dingo Dollars.
After correctly navigating through the trial, Giovanna and Hollie collected their coins and went to visit Kiosk Cledwyn at the Ye Olde Shoppe in search for some treats for camp. There they were given the choice between Welsh Cakes or Twiglets.
Kiosk Cledwyn was introduced to viewers by Ant and Dec as Kiosk Kev's "cousin" — the I'm A Celeb star who runs the Outback Shack in Australia.
Handing over the cash to Kiosk Cledwyn, Giovanna and Hollie pointed out the picture of Kiosk Kev lying on the beach that was hung up inside the shop, which Kev had signed with the words "good luck".
The rest of the campmates were also introduced to Cledwyn over the phone after he rang them back at camp with a 50/50 question.
When the contestants got the question wrong, in true Kiosk style Cledwyn pulled down the shutters with a slam and the girls went back to the castle with nothing. You can find out more about this year's location at Gwrych Castle here.
His debut on the show, however, left many viewers sharing their theories over Kiosk Cledwyn's identity, reports The Mirror.
One famous face that gained traction on social media was British engineer Lieutenant Colonel Dick Strawbridge, best known as the focus of Channel 4's Escape to the Chauteau.
Viewers noted the resemblance between the two, who both have impressive moustaches.
One fan wrote: "Kiosk Cledwyn. Face of Dick Strawbridge. Voice of Rhod Gilbert."
Another added: "Kiosk Cledwyn or Dick Strawbridge? Uncanny."
That wasn't the only theory over Cledwyn's identity though.
He was also compared to Richard Griffiths who plays Uncle Vernon Dursley in the Harry Potter movies. As well as Ted Glyn off Postman Pat.
I'm A Celebrity is yet to reveal the real identity of Kiosk Cledwyn, but whoever he is, he's gone down a treat with viewers.
One wrote: "I'm living for Kiosk Cledwyn. I must add... a Welsh Cake is not a flat scone!"
Another added: "Loving the new Kiosk Cledwyn."
I'm a Celebrity continues on weeknights and Sundays at 9pm on ITV through to the final on Friday, December 4.
