Photograph: Scott Barbour/Getty Images
David Cameron underwent a serious trial by media (had he? did he? did we care?) in the early days of his leadership campaign, but once over that he appeared to have become the firm favourite. Obviously it isn't over until it's over, and the Sun this morning may have caused the juggernaut to skid. The Sun's business editor Ian King described the party leader in waiting David Cameron as a "poisonous, slippery individual" - highlighting the time Cameron was PR man for "the world's worst TV company" Carlton in the 1990s. "He was a smarmy bully who regularly threatened journalists who dared to write anything negative about Carlton - which was nearly all of us." King recalls with particular affection Cameron's defence of ONdigital (ITV Digital's predecessor) against all the odds and all the evidence. King has given his verdict in the Tory leadership race, one at odds with most leader columns (that care). What does medialand really think of Cameron? And does it matter?
