Whitley Bay's Jam Jar Cinema has released details of a huge expansion planned for later this year.
The independent cinema will add two screens, a lift and a new bar, while the existing screen's seating will be improved.
The work is part of Jam Jar's ambition to be more accessible.
Jam Jar's founder, Dan Ellis said: "Finally we will be able to welcome everyone to Jam Jar Cinema. It has always been our goal to create a fully accessible, three-screen venue in the heart of Whitley Bay. We will now be able to offer even more locals top-end film experiences, whilst staying true to our core values of being affordable, diverse and inclusive."
Jam Jar will expand into the space next to the existing cinema, spreading to above the former Post Office.
Work is set to begin in July and is expected to be competed by mid October. A crowdfunding campaign has been launched to raise funds for the renovation.
"I firmly believe in cinema as it should be, for all," added Dan.
"Our customers love visiting us for the warm welcome they receive, the cosy and inviting atmosphere and the high definition and sound of our screenings. But I have lost count of the times I have heard guests say they wish they could have brought their elderly mum along, for example, and that’s simply not good enough. As a local business we are determined to include everybody and our expansion plans this year will deliver this."
Jam Jar says it has been thriving since the cinema launched in 2013. By expanding, it aims to boost visitor numbers from 50,000 guests a year to 75,000.
"Not only will more screens mean more choice for our audience, it will also mean more local employment, more income for the town and ultimately contribute to the current commercial upturn.” explained Dan.
He added: "Jam Jar Cinema’s development will pave the way for more regeneration in Whitley Bay , I’m excited by an expanded cinema and gym offering, together this will help put the heart back into our town centre and contribute to giving life to the soulless, empty buildings - let’s make these thriving hubs of the community again."
