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Entertainment
Simon Duke

White Stuff is opening in Newcastle with cinema seating and a kids play area

It's a very well-known brand and White Stuff is opening a store in Newcastle, right in time for Christmas. The fashion and lifestyle brand is opening a "pop-up" shop in the city centre next week on Thursday, November 1.

The store will open its doors at 12 Blackett Street and feature a mix of clothing, footwear and accessories for men and women, as well as kidswear.

In addition to offering an exciting array of new products, the 1,927 sq ft pop-up will include a kids play area and cinema seating space, as well as complimentary tea and coffee for visitors.

To celebrate the opening, White Stuff will be hosting a special two-day launch event from November 9 - 10. Seasonal merriment will be flowing in-store with an illustrator on hand to paint Christmas cards from 11-2pm across both days.

In addition, the pop-up will house a giant present tree, from which customers will be able to collect a special gift. Customers will also be able to stock up on presents from White Stuff’s ‘Beyond Splendiferous’ Christmas collection with a 3-for-2 gifting offer.

A White Stuff spokesperson has said: “We are thrilled to be opening a pop-up in Newcastle and look forward to offering our unique range of products to this new and vibrant community.

"We hope to make Christmas shopping a little easier for everyone, at what is always a very busy time of year, and we are ready to embrace the festive countdown in this culture rich city”.

Established in 1985, White Stuff is a multichannel fashion and lifestyle brand which has 125 shops, 27 concessions (within John Lewis and other independents) in the UK.

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