They make thousands by simply posting items on Instagram but who are the social media site's highest earners?
Queen of Clean Marie Kondo is the 2019 Cleanfluencer that currently earns the most from Instagram.
Mrs Hinch is the UK’s highest earning Cleanfluencer, raking in an average 4.9K per Instagram post.
In 2018, over 2.1 million sponsored posts featured on Instagram and women were responsible for 84.6%.
In 2018, according to ‘The State of Influencer Marketing 2019’ by Klear, over 2.1 million sponsored posts featured on Instagram.
It may come as no surprise then that Lifestyle and Fashion were the leading industries for posts of this type in 2018, followed by growing sectors like Parenting and Fitness and Wellness.
In fact, so many businesses sought a slice of the pie in 2018 that sponsored posts on the platform grew by 39% on 2017.
In 2019, women are driving another industry to take Instagram by storm: the cleaning sector.
The rise of the “Cleanfluencer” trend has seen several ladies (and maybe some men too) utilise Instagram, and platforms like YouTube, to amass huge followings of people keen to learn the latest cleaning hacks.
Worldwide, women like Marie Kondo, Mrs Hinch, Becky Rapinchuk “Clean Mama”, Gemma Bray “the Organised Mum”, Lynsey “Queen of Clean” and Melissa Maker are leading the movement.
End of Tenancy Cleaning London sought to find out which 2019 Cleanfluencer earns the most per post on Instagram; a clear indication of their influential power.
To achieve this, End of Tenancy Cleaning London inserted the Instagram handle of each Cleanfluencer into the Instagram Money Calculator by Influencer Marketing Hub, which estimates how much an influencer might earn per post on their Instagram account, before working out an average*.
End of Tenancy Cleaning London found Marie Kondo is the 2019 Cleanfluencer that currently earns the most from Instagram, with an average 6K per post.
While the glamorous Mrs Hinch is the UK’s highest earning Cleanfluencer, worth an average 4.9K per post, pipping fellow Brits Gemma Bray “the Organised Mum” (£457) and Lynsey “Queen of Clean” (£423) to the (Instagram) post!
In the US, Becky Rapinchuk “Clean Mama” is thought to earn a healthy 1K per post, while just over the border, Canadian Melissa Maker makes the least from Instagram - £226 per post – but that might be because she’s found her flair on YouTube, posting a variety of helpful tutorials.
*Estimates are based on the last 12 most recent posts from each account.
