The recession has forced John Smiths to take drastic measures - the brewer has watered down its beer. To save Heineken, which owns the brand, £6.6m in duty, the alcohol content of John Smith's Extra Smooth has been reduced from 3.8% to 3.6%. As if that wasn't bad enough, it is also raising the price by 2.5p a pint.
John Smith's is far from the only product that has been forced to adapt by the chilly financial climate. Some chocolate bars, including Mars and Snickers, are now smaller, and while this has been spun by the manufacturers as a response to concerns about obesity, the effect on their bottom line is clearly even more beneficial.
So which other brands are feeling the pinch? Have you noticed yoghurts becoming more watery, or toilet tissue less plush? Please post your suspicions below the line, and we will try to find out which ones - if any - are well-founded.
• This article was amended on 15 January 2013. The original said the price was raised by 25p a pint. This has been corrected.
