Every so often, social media's digital juggernaut throws up another inescapable trend.
Those powerful algorithms churn out post after post that strangely bear the same elements; most recently, it was the mini reservoir that is The Stanley cup, but interiors fiends will have noticed reams of checkered rugs in design posts. Eagle-eyed foodies will have noticed content makers rustling up recipes exclusively on HexClad pans - the honeycomb grid is a total giveaway. And don’t even get us started on giant LEGO tables.
It’s not just an example of the Baader-Meinhof effect, either (a cognitive bias where when you notice something new you suddenly begin to see it everywhere).
Klarna’s annual trend report has found the hottest products of the year (think of it as the shopping version of Spotify’s Wrapped) across fashion, beauty, and home, with knot pillows reigning supreme in the second half of the year.
Houseproud Brits have been buying them in their thousands, with a 363 per cent increase in sales in September 2023, coming in third to those coveted checked rugs and retro wavy mirrors.
Why such fanfare over a pillow that you can’t comfortably lay on? The appeal is clear: they’re easy to style - either on the bed or the sofa - and their tied-up look adds cosy texture to the room. Cushions are also an easy way for renters to put a stamp on their space without paying through the nose or jeopardising their contract: much easier to pack up cushions than having to repaint walls.
The OG design came from Icelandic designer Ragnheiður Ösp Sigurðardóttir where the biggest design is also the priciest at £997 while the smallest goes for £148. Luckily, for every major trend birthed by a designer, there are hundreds of other tributes at far more wallet-friendly price tags.
We’ve rounded up the best knot cushions and pillows that won’t leave your finances looking shipwrecked.
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Design House Stockholm Knot cushion in Ochre
From the original designer comes this warm rust-hued cushion to add a pop of colour to neutral lounges and bedrooms. Made of a singular stuffed wool tube, it has sisters in a range of other colours to mix and match as you like.
Buy now £148.00, Finnish Design Shop
Furn Boucle Knot Novelty Scatter Cushion Cushion With Filling
For those not brave enough to bank on the white sofa trend, a cream version of the famed pillow allows you to jump on the boucle bandwagon without worrying (too much) about red wine spills.
Buy now £21.99, Wayfair
So’Home Boucle Knot Fleece Cushion in ginger
Bring the warmth of gingerbread into your home with this biscuit-coloured ball of fun made from cuddly polyester fleece. If you’re not sure about the colour, there are plenty of others to choose from: Charcoal, Silver-coloured, Blue, Ecru Beige, and Saffron.
Buy now £34.00, La Redoute
Edumov Soft Knot Ball Pillow
A throw pillow that’s made to actually chuck around, the velvet-like fabric of this cushion makes it an ideal thing to hunker down in front of a scary movie with. Available in 15 shades including hi-vis yellow and three sizes: 20cm, 27cm and 35cm.
Buy now £18.99, Amazon
George at Asda Black Teddy Knot Shaped 3D Cushion
Made from super cosy teddy bear-style fabric, you won’t be able to keep your hands off this knot. The 3D design measures 30 x 30cm, making it perfect for warming up the sofa end or an accent chair. Also available in cream.
Buy now £12.00, Asda
Hedgie World Large Purple Knot Floor Cushion
For hosts who could always use extra seating when guests pop round comes this XL 10kg floor cushion. Available in two sizes, there are 15 colours to choose from with every option made from hard-wearing damask. With no sharp edges to be wary of, kids will love clambering all over it.
Buy now £313.23, Etsy
furn. Knot Doorstop
The pillow that became the doorstop, furn has evolved the Knot into another homeware must-have. Available in six colours including a fitting navy hue.
Buy now £12.00, Dunelm
