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The Guardian - UK
The Guardian - UK
Entertainment
Mark Hooper

Where, exactly, has Brooke Shields gone?


Is the writing on the wall for Brooke Shields? Photograph: Graylock/PA

Does anyone remember Alphabet of Brooke Shields? Last year, graffiti bearing that slogan started popping up on walls across London (as far as I'm aware, it never spread to other cities, although there were rumours of it appearing in Hamburg - drop us a line if you've seen it elsewhere).

Predictably, eager bloggers started uploading the images to Flickr pages and a Facebook group was created. Someone even went to the bother of tracking all the sightings using Google Maps.

So far, so typically viral. But where you'd expect to see a few weeks of frenzied blogging followed by the big unveil, there's been nothing but silence. There is a registered domain name, but it sends you to this website holding page and not a lot else. The site was registered to a studio address in Old Street on April 23 2007, which suggests it was some Nathan's one-year-old marketing strategy all along, but I'm still intrigued as to why there's been no follow-up. Did the company involved go under? Why Brooke Shields?

There is now a band called The Brooke Shields Alphabet, but it appears they were (mis)named after the graffiti, rather than vice versa. If anyone was involved with the project, I'd appreciate it if you put me out of my agony. It seems like I'm not the only one either: a year on, random blogs are still asking the question, and still no one has answered.

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