Where can I get cheap booze in Ireland now? Best bet now that Tesco and the likes have to hike prices

Minimum unit alcohol pricing was introduced in Ireland this week to the fury of many who spend their hard earned money on a drink to unwind.

The Government claims that it will curb binge drinking.

Minister Stephen Donnelly said: "This measure is designed to reduce serious illness and death from alcohol consumption and to reduce the pressure on our health services from alcohol related conditions. It worked in Scotland and I look forward to it working here."

But the measure has not gone down well with the public - while we went and checked just how much of a difference the pricing now is in Ireland's supermarkets.

And for those struggling to afford it, there are places where the price of drink will not be changing.

The price of a pint or other alcoholic drinks sold in pubs, clubs or restaurants will not be impacted by minimum unit pricing.

This is because most drinks sold in pubs and restaurants already cost more than €1 per standard drink (10g alcohol).

Some shops in the North have already begun to take advantage of the move in the Republic by running ad campaigns to attract Southerners across the border.

Hughes Foodhall Camlough is taking this opportunity to swing a new marketing campaign.

They’ve coined it ‘Booze at the Border’ telling people to “head for the border, and head for Hughes!”

The supermarket and Foodhall has listed all of their far cheaper prices compared to the new rates in the Republic of Ireland to entice customers in Dublin to make the 50-minute drive.

In a post on Facebook, they wrote: “New minimum alcohol pricing in the south means prices have soared.

“Check out our pricing to see how you can save big! Head for the border, head for Hughes!

“The only minimum we offer is great value & friendly service.

“We also have Guinness NitroSurge, Blade & Sub kegs + more fantastic offers in-store.

“Located just off the A1 outside of Newry, 50 mins from Dublin for directions see below.”

Included in their price comparisons are 24x440ml cans of Morrisons for €16.25, which will now cost €41.66 under the new alcohol price laws.

Meanwhile, 24 cans of Heineken now cost €53.76 in the Republic of Ireland, but up North will remain at €41.95.