Whether you’ve got a fashion wishlist as long as your arm, or you’re looking ahead to buy gifts for friends and family, Black Friday 2025 is a great time to snap up some bargains. From high street labels such as Zara and Mango to luxury retailers such as Liberty and Selfridges, lots of big names take part, including one of our favourite jewellery makers, Pandora.
Founded in 1982, the label began as a small, family-run jewellers in Copenhagen before its charm bracelet concept earned it global notoriety in the early Noughties. While the brand’s signature collection is full of timeless pieces, its new trend-led Essense range has won the label a whole new fashionable fan base, thanks to chunky rings, pearl drop charms and sophisticated, sculptural shapes.
Pandora sits in the mid-range point of the jewellery market, and during Black Friday sales, it’s even more affordable. In previous years, Pandora has offered up to 30 per cent off cult charms from the ‘moments’ collection, pendant necklaces, rings, studs and more. Better yet, its sale is perfectly timed ahead of Christmas gift shopping.
From the dates to mark in your calendar to the best deals to expect, here’s everything you need to know about Pandora’s Black Friday sale 2025.
When will the Pandora Black Friday sale start?
Pandora hasn’t yet confirmed when it will launch its Black Friday deals this year. However, it usually kicks off its Black Friday sale on the Thursday before the main event, which, this year, falls on Friday 28 November. For My Pandora members, though, the discounts have traditionally dropped even earlier. In 2023, the Pandora Black Friday offers launched on Monday 18 November, for subscribers.
As per previous Black Friday sales, the deals are likely to stay live until Cyber Monday (1 December).
What Pandora Black Friday deals can we expect?
If previous years are anything to go by, we can expect up to 30 per cent off almost everything. In 2024, My Pandora members could also earn double the points on purchases made during Cyber Monday, and we’re hoping to see a similar offering this year.
What were the best Pandora Black Friday deals last year?
In 2024, there were discounts across the signature collection (think chain bracelets and pave earrings). This included 30 per cent on everyday staples like Pandora’s polished wave ring (£40, Pandora.net) and the me small-link chain necklace (£150, Pandora.net), as well as 40 per cent on the treated freshwater cultured pearl and beads hoop earrings (£80, Pandora.net).
Elsewhere, there was 20 per cent off the pave Cuban chain bracelet (£170, Pandora.net) and the TikTok-viral glow-in-the-dark firefly dangle charm (£68, Pandora.net).
Silver magpies could have snapped up the sparkling wishbone ring (£35, Pandora.net) with a 20 per cent saving. When it came to gold jewellery lovers, there was 20 per cent off the organically shaped heart ring (£89, Pandora.net) and matching organically shaped bangle (£119, Pandora.net).
Are there any early Pandora Black Friday deals?
Pandora rarely hosts sales through the year, so there aren’t any deals to shop right now. But I’ll be keeping this page constantly updated, so watch this space.
Looking for more Black Friday shopping inspiration? These are the Zara Black Friday deals I’m looking forward to – plus savings to shop now
