Pandora has long been a staple of the jewellery scene, with people flocking to shop the brand's bracelets and charms. With its elevated pieces (and reasonable price points), I was eager to scope out the deals the brand will be showcasing this Black Friday. After securing an exclusive look at everything on offer, I can tell you with confidence that this year's reductions live up to the hype.
From high street retailers such as Zara to luxury brands such as Strathberry, all the need-to-know fashion favourites take part in the Black Friday sales, and Pandora's deals are always among the highlights.
For 2025, I can reveal that the brand will be rewarding jewellery devotees with up to 30 per cent off selected pieces. Expect savings on the 'timeless' range, sparkles for less from the 'essence' line and much, much more.
If you’re planning to treat yourself or pick up a Christmas gift for a loved one, Pandora’s Black Friday offers arrive at the perfect time. From the key dates to the deals to expect, here’s everything you need to know about Pandora’s Black Friday sale 2025.
Follow live: Latest offers and news in our Black Friday 2025 liveblog
Best Pandora Black Friday deals to expect
Pandora has confirmed that there will be savings of up to 30 per cent on selected jewellery pieces, launching at midnight on Sunday 23 November and ending on Monday 1 December. As per tradition, My Pandora members will be able to shop the deals two days earlier (Friday 21 November to Saturday 22 November), and enjoy an extra 10 per cent off on the Black Friday deals.
Among the discounts, we can expect 20 per cent off TikTok viral pieces like the pave cuban chain bracelet (£149, Pandora.net) and styles from the trend-led Essence line – including the organically shaped stacking ring (£99, Pandora.net). Disney fans will also be treated to 20 per cent off the Disney princess Rapunzel tiara ring (£79, Pandora.net).
If previous sales are anything to go by, I’m also expecting the below Pandora jewellery pieces to be slashed in price during its Black Friday event.
- Pandora moments heart chain bracelet: £55, Pandora.net
- Pandora organically shaped pearl necklace: £99, Pandora.net
- Pandora sparkly huggie hoops: £65, Pandora.net
- Pandora double heart sparkling ring: £80, Pandora.net
- Pandora small chain link bracelet: £99, Pandora.net
Pandora moments heart chain bracelet: £55, Pandora.net
If you’re looking to start your own Pandora charm collection, need a back-up bracelet or are looking for treat another this Christmas, you need this heart chain bracelet from the ‘moments’ collection. The simple sterling silver bracelet boasts a heart-shaped clasp for extra detail, but is compatible with hundreds of Pandora charms, too.
Pandora organically shaped pearl necklace: £99, Pandora.net
Characterised by its gold-plated angular pendant and thin gold chain, this stylish necklace boasts crystal pavé detailing and a vintage-inspired freshwater pearl. It’s a necklace that can effortlessly elevate a simple look.
Pandora sparkly huggie hoops: £65, Pandora.net
Adding understated sparkle to your ear stack, this pair of 14 karat gold hoop earrings are designed with clear cubic zirconia detailing. They’re the perfect elevated everyday pair of hoops.
Pandora double heart sparkling ring: £80, Pandora.net
Pandora’s double heart sparkling ring is a thoughtful gift to a loved one this Christmas. The ring has a double heart design joined by two cubic zirconias. Pavé detailing adds the final flourish.
Pandora’s polished wave ring: £35, Pandora.net
The thin band on this Pandora ring gives it an understated feel, but the wave silhouette adds instant interest. Crafted from 14 carat gold, the ring is perfect for stacking with other gold jewellery pieces or wearing alone for a more minimalist look.
Pandora small chain link bracelet: £99, Pandora.net
A grown-up take on Pandora’s charm bracelets, this chain link piece is crafted with 14 carat gold plating. Complete with openable links, you can customise your look day to day with charms, or wear alone for a more minimalist look.
Pandora rose bloom charm: £25, Pandora.net
Pandora’s rose charm looks like a trinket you’d find in an antique jewellery market. The sterling silver piece is cut into a three dimensional rose in bloom, attaching onto any of Pandora’s charm bracelets and necklaces in its ‘moments’ collection.
When will the Pandora Black Friday sale start?
Pandora hasn’t yet confirmed when it will launch its Black Friday deals this year, however its sale page is live so we know that it’s imminent. The jewellery brand usually kicks off its Black Friday sale on the Thursday before the main event, which, this year, falls on Friday 28 November.
For My Pandora members, though, the discounts have traditionally dropped even earlier. In 2023, the Pandora Black Friday offers launched on Monday 18 November, for subscribers. The loyalty program is free to sign up to, and you’ll get perks including a 10 per cent off welcome discount, a birthday discount and more.
As per previous Black Friday sales, the deals are likely to stay live until Cyber Monday (1 December).
Are there any early Pandora Black Friday deals?
Pandora rarely hosts sales through the year, but this month the jewellery giant reduced a selection of pieces by 20 per cent ahead of Black Friday. We’ll be sure to let you know if similar offers are available in the lead-up to Black Friday weekend.
What were the best Pandora Black Friday deals last year?
In 2024, there were discounts across the signature collection (think chain bracelets and pave earrings). This included 30 per cent on everyday staples such as Pandora’s polished wave ring (£35, Pandora.net) and the ME small-link chain necklace (£149, Pandora.net), as well as 40 per cent on the treated freshwater cultured pearl and beads hoop earrings (£79, Pandora.net).
Elsewhere, there was 20 per cent off the pave Cuban chain bracelet (£149, Pandora.net) and the TikTok-viral glow-in-the-dark firefly dangle charm (£65, Pandora.net).
Silver magpies could have snapped up the sparkling wishbone ring (£35, Pandora.net) with a 20 per cent saving. When it came to gold jewellery lovers, there was 20 per cent off the organically shaped heart ring (£89, Pandora.net) and matching organically shaped bangle (£119, Pandora.net).
If previous years are anything to go by, we can expect up to 30 per cent off almost everything come Black Friday. In 2024, My Pandora members could also earn double the points on purchases made during Cyber Monday, and we’re hoping to see a similar offering this year.
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