After loads of anticipation, John Lewis premiered their Christmas advert for 2019 on Thursday to a massive reaction on social media.
John Lewis has become the king of the festive ad campaign, with memorable campaigns including The Bear & The Hare, Man on the Moon and of course Elton John's life story, which was the centre of last year's advert.
This year's John Lewis advert follows Excitable Edgar the dragon as his excitement about festivities in his village sees him accidentally melting the ice-rink, reducing a snowman to a puddle and setting fire to a Christmas tree as his anxious friend Ava looks on.
Edgar finally shuts himself away in despair, but Ava encourages him to rejoin the village with the gift of a Christmas pudding, which allows him to put his fire to perfect use.
Millions of us have already seen the advert, John Lewis' first in partnership with Waitrose, online, but it will soon debut on TV too.
When is the John Lewis advert on TV?
It first airs on television during ITV's X Factor Celebrity on Saturday November 16.
The programme starts at 8.20pm and is on until 10.10pm so keep your eyes peeled!
