Ever seen those new-age adages? They'll be printed on greeting cards or refrigerator magnets. You usually find them in airport gift shops or those bookstores that burn incense. They feature quotes from Gandhi or Deepak Chopra. They want you to be a goddess, or the change you want to see in the world, or a "flickering candle. Here's one of my favorites:
"Expect trouble as an inevitable part of life. And when it comes, hold your head high, look it squarely in the eye, and say, 'I will be bigger than you. You cannot defeat me.'"
The Dalai Lama, right? Nope. Chicago Sun-Times advice columnist Ann Landers. That's right, Dear Abby's sister wants you to deal with your problems head-on. And so do we. Hence our new data quality e-book.
After all, bad data is big trouble. You've heard the well-worn statistics about what missing, inaccurate, and meaningless information costs companies. You may have also heard about all the data quality ven- dors on themarket and how their products fix what's broken, rendering your data pristine and your career hotter than a, um, flickering candle.
I'm pretty sure your company needs a data quality tool, or you might already have one gathering dust as so much shelfware. Why? Because no one's been authorized to actually deconstruct the business impact of poor data and set things right.
This e-book adapts a real life client story into a justification for a data quality program and a set of formalised processes. It's about a healthcare provider, but it's really the story of every company in every industry and how the business impact of bad data ultimately bubbles up to c-level managers. In the case of the healthcare provider, these business problems translate into patient wellness.
In your company, they might translate into higher revenues or improved cross-sell/up-sell rates or refined product planning based on "voice of the customer" feedback.
Whatever your business problem, high-quality data will have a ripple effect. If it's relevant, timely and useful, it will be—to use a term—business-enabling. And if it's not, there could be trouble.
Please enjoy reading our e-book and, in the meantime, Namaste.
