Shortly after 11pm on Saturday, more than an hour behind schedule, Shakira took to the stage in front of the Copacabana Palace Hotel. Above the beach, drones drew the phrase "I love you, Brazil" in the sky. Below, two million people waited.
The figure equals the crowds for the Madonna gig in 2024 and Lady Gaga concert in 2025, and consolidates Copacabana as the world's reference point for large outdoor mass spectacles.
The mayor of Rio, Eduardo Cavaliere, confirmed it on his X account the same night: "The wolf made history in Rio" - in reference to her song 'She Wolf'.
The concert is part of the Las Mujeres Ya No Lloran (Women No Longer Cry) world tour, named after her 2024 album. Shakira ran through her hits, from 'Hips Don't Lie' to 'La Tortura' and 'La Bicicleta', and closed with the Bizarrap session that marked her break-up with footballer Gerard Piqué.
There was also room for guests: she performed with Brazilian singer Anitta and shared the stage with Brazilian musicians such as Caetano Veloso and Maria Bethânia, as well as remembering that a technician died during the set-up for the concert.
30 years of ties with Brazil
The Colombian artist has a relationship with Brazil that dates back to the 1990s. She mentioned it in front of the audience: "I came here when I was 18 years old, dreaming of singing for you. And look at this. Life is magic."
Felipe Maia, an ethnomusicologist researching popular music and digital technologies at the University of Paris Nanterre, points out that this link has concrete cultural roots.
"It comes partly from the fact that Colombia and Brazil share many cultural similarities," he says, and he considers Saturday's concert "the crowning moment of a relationship that has been building for many years".
Fans came from far and wide to see Shakira. Wanderson Andrade, a 30-year-old architect, flew from Goiânia just for the show and returned the next day.
"I tried to get tickets last year and couldn't," he said. His first tattoo is a wolf in honour of the singer.
Others, like Graciele Vaz, 43, slept directly on the beach the night before, after a four-hour drive from Paraty.
The business of free concerts in Copacabana
Behind the spectacle there is also clear economic logic. For three years, Rio de Janeiro has been betting on these free macro-concerts as a lever to reactivate the local economy between Carnival and the St. John's festivities in June.
According to a study by the city council and Riotur, the municipal tourism agency, Shakira's concert could generatesome 777 million reais, around €132 million, thanks to spending in hotels, restaurants and shops. The mayor put the return at 40 times the investment made.
Data from previous years support this bet:tourism in May grew by 34% in 2024 compared to 2023, and by 90.5% in 2025 compared to the same reference year. Airbnb had already warned at the end of April of a notable increase in bookings from Brazil, Latin America and European capitals such as Paris and London.
The security deployment was remarkable: almost 8,000 officers, drones, facial recognition cameras and 18 checkpoints with metal detectors.
Beyond the spectacle, some attendees found political significance in the concert.
"These artists make it clear that Brazil, Puerto Rico, Colombia and other countries are Latin America," reflected Hellem Souza da Silva as he left the venue. "And that America is not just the United States."
