'What will it take to shame Boris Johnson out of his reckless Freedom Day plan?'

If there’s anything more apt that the reckless narcissist responsible for Freedom Day being locked up on it - well, there isn’t.

As Dr David Nicholl increasingly famously said, it should be named Free-dumb Day. But along with being dumb, it’s also surprisingly… meh. After the build up, the fevered – in many, rising cases, absolutely literally – anticipation, it’s all a bit of a damp squib isn’t it?

On the eve of the schools breaking up, with Plan C UK holiday arrangements now booked, who wants to take the risk of getting pinged and having to isolate indoors for ten days instead? Especially in a hideous heatwave.

Boris has been slammed back in to self-isolation after coming into contact with Sajid Javid - but not before he tried to claim he was part of a new VIP pilot scheme (Getty Images)

Oh, and let’s not forget the bigger, very, very real risk of actually catching Coronavirus.

YouGov polling has confirmed what most of us are witnessing first-hand out on the streets of Britain – people are, funnily enough, not that up for tearing the pants out of it while cases are sky rocketing and hospitalisations increasing.

Despite the photos we’ve seen of eager clubgoers at midnight last night, 73% of those who went clubbing BC (Before Coronavirus) said they’d be uncomfortable going back now, 59% weren’t ready to return to large indoor events like concerts, and 59% also said they weren’t comfortable going on public transport.

Many commuters on London's Tube continued to wear their face masks this morning, backing up polling that has found most of the public are still wary about lifting all remaining restrictions at once (PA)

But the most shocking sign that this is serious? A whopping 42% of British people said they will not be going to the pub.

Overall, 60% of us are nervous in general about the insane, globally derided decision to lift all restrictions, which is up 5 points on last week. Something for Boris Johnson to chew over when he gets bored with daytime telly.

Johnson and Javid are now both in self-isolation (REUTERS)

And then, of course, there are those who have no choice. The clinically extremely vulnerable, and elderly people scared by stories of the double-jabbed still being infected, and suffering. For them, Freedom Day is the opposite. They’re basically back in total lockdown as a result of the rest of the country having liberties they largely don’t want rammed down their throats.

Yesterday we saw Johnson’s very latest (although the day’s still young) U-turn. He “briefly considered” - for hours and hours, while one of his ministers went on TV defending it - not following the rules that everyone else has to.

Only when shamed into it did he do eventually the right thing. What it will take to shame him out of his Freedom Day plan? We’re all about to find out, whether we like it or not.