Whether you’re shopping for mattresses, candles, cookware or even a pizza oven, our buying guides are here to help you find the perfect fit for your home. We know that choosing the right product can sometimes feel overwhelming, so our team does the hard work for you – researching, testing and comparing so you can buy with confidence.
Our review panel is made up of real homeowners who face all the daily joys and messes life throws at us, but who also know what makes a great product. Among them are tech whizzes, baking enthusiasts, design lovers and sleep obsessives – all combining hands-on testing with genuine know-how to bring you recommendations that make everyday life easier (and a little more stylish, too).
We also keep a keen eye on all of the new collections and deals from our favourite retailers. From high-street tastemakers, to super savings on premium brands, we tell you when there is an unmissable bargain to be had, or a trendy new product we guarantee you'll love. Our industry connections give us a sneak peek at the next big things, and we want you to be the first to know.
We’ve been doing this for over 100 years. Since 1920, Ideal Home has been the trusted name homeowners turn to for advice on everything from kitchens and bedrooms to bathrooms and gardens. It’s a legacy we’re proud of – and one that means when we recommend something, you can be sure it’s worth bringing into your home.
