It's a conversation we've all had around the dinner table, in staff rooms and down the pub; just what would you do if you won the lottery and became a millionaire?
For some it's a one-way ticket to a playboy lifestyle of fast cars and private jets. For others it's building a dream home or being able to walk out of work never to return again.
And that's not even mentioning the shopping trips, luxury holidays and making it rain £50 notes while relaxing in a bath of champagne.
For Nottingham cab driver Gordon Rees it was buying shares in his beloved Notts County. A life-long supporter, the 66-year-old maintained an annual membership and season ticket until having kids meant he had to "grow up" and give it up.
But in reality, when the down-to-earth dad-of-three scooped a life-changing £1 million lottery win three years ago, it turned out he didn't actually want his life to change that much at all.
Indeed he didn't even pack his job in.
"I worked through until my 64th birthday," says Gordon, who won the EuroMillions Millionaire Maker prize on June 21, 2016. "I’ve always enjoyed driving, they were a great bunch of lads at the company I worked for. I always enjoyed the banter and everything like that."
He eventually took early retirement when the guilt of charging fares became too much.
He says: "I came to the conclusion that with all that money in my pocket, I couldn’t bear to take any money off my customers so I decided to finish."
Other than knocking work on the head, Gordon, who still gets teary re-telling the story of his win, has not really splashed the cash - and is currently looking forward to spending some time at his friend's caravan in Skegness.
"I’m living the life now," he says. "It enabled me to retire a year early and obviously I've no money worries, I have my own house, I bought my car and I've been on a couple of nice holidays... and treated the kids."
At the time of becoming a millionaire, Gordon, who threw a 65th birthday party for himself at his local pub and ensured there was a free bar, had recently split from his long-term partner, had lost his family home and was living in a two bed flat on a council estate in Arnold.
A regular lottery player when he could afford it, a serendipitous chain of events led to Gordon buying the winning lottery ticket that day and it started with a friend bringing back tax-free fags from a recent holiday.
He says: "On that day, I didn’t need my cigarettes so I didn’t go to my usual shop but instead went across the road to the Co-op because I wanted milk and I thought it'd be nicer than the corner shop one.
"I went in, saw the price of the milk and almost walked out again, but then decided I couldn’t be bothered, walked to the counter with my money in my hand for the milk and my lottery.
"I had to queue - I think the shop assistant was having a bit of banter with a young lady in front of me - but I got there in the end, asked for two lucky dips on that night's Euros and lo and behold, one turned out to be a winning ticket.
"It was just a lucky dip and I’ve done lucky dips ever since. I still play the lottery now."
Perhaps if Gordon, who also plays poker and dominoes, does win again he'll be a little more prepared for the win than he was three years ago when he checked his numbers during an ad break while watching a film, after a night of playing dominoes.
"I checked the lines first and had nothing but then I checked my raffle number... and shouted my daughter down from upstairs to check I'd got it right.
"I couldn’t believe it. It was mind-blowing. The next day we phoned the lottery people from the florist shop where my daughter worked at the time.
"They did all the security checks and said "Congratulations Mr Rees, you’re a millionaire!"
And if you're wondering whether a million pounds really does just land in your bank account, the answer is yes.
"You get a lot of advice and they set up a meeting with a bank manager and investment people. Then a week later a million pounds was in the bank."
Gordon has no current plans for any more large purchases and is happy with his busy social life. He is still single single and is thinking about booking a family holiday to Disneyland in the States at some point - but at the moment, he's just looking forward to Skeggy.
Says Gordon: "I’m just a down to earth person who got lucky."
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