From inbox to in-crowd, LeCool.com emails trendy tip-offs to subscribers each week. Photograph: Corbis
News reaches the Travelog inbox that LeCool.com, the free weekly subscription email for trendy urbanites has launched a London edition. Hurrah, a cool friend in cyberspace who can tip us off about all things chic in the big smoke. The picture-laden email, which is designed to read more like a glossy magazine than a plain text newsletter, promises to keep subscribers up to date with news on the latest bars, restaurants, gigs, events and exhibitions in the city.
LeCool.com first launched as a guide to Barcelona in 2003 and soon became available to trendhunters living in Madrid, Lisbon and Amsterdam. The London email, which launched on February 15 is edited by ex-Suede bassist Mat Osman, a sure sign that the city's music scene will be well represented.
Quirky picks from this week's edition include bell-ringing at the Tiroler Hut in Westbourne Grove, a pancake race at the Truman Brewery and Marylebone farmers' market.
