This year during Advertising Week in New York city, xAd sponsored the official mobile app, which integrated new functionality that let users see what events were trending and people they could connect with nearby.
By tying mobile activity and usage to venue visits, we were able to surface some new insights on the advertising, media and marketing industry event and its participants.
• Check out when, where and how people were active on their phones and on the go throughout Advertising Week by downloading the infographic
xAd was a corporate sponsor of Advertising Week, presenting the Location Summit on Monday 28 September and serving as the official mobile app sponsor.
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
This advertisement feature is brought to you by xAd, sponsors of the Guardian Media Network’s Future of advertising hub.
