Newcastle United's coaching staff will again rally around Joelinton this week as his nightmare continues in the Toon number 9 shirt.
The Brazilian suffered some stick from travelling fans at Rochdale in the FA Cup but unlike Florian Thauvin - who departed the club on loan to Marseille in 2016 after a similar episode at Watford - the 23-year-old will battle on.
The Magpies have no drastic plan to send him away on loan or even cut their losses.
Instead they will work hard to try to bring Joelinton some joy in Newcastle's front-line.
Bringing in a striker that can support him is being considered and after Steve Bruce admitted enquiries in January are under way for a new front-man, Joelinton could soon have some help.
He looks like a man who needs it too.
At Rochdale he stepped off the bus looking like a man with tunnel vision. His hood was up and his head phones were clearly on display as he walked through the crowd of fans.
At times you can only feel for the striker, but it after he lost the ball and failed to chase back for Rochdale's equaliser the frustration for Geordie fans was there for all to see.
Maybe he would have been forgiven had he managed to take one of the chances he had against the League One side.
But where does he go from here?
Extra work on the training ground is one thing, but it seems to be confidence that is crippling the big man at the moment.
What price a scrappy goal from a couple of yards?
But that possibility will only unfold if the service is good around you.
Even then, Joelinton isn't ducking out of things in the final third.
Most former centre-forwards will tell you the time to start worrying is when the chances in front of goal dry up and you stop making the runs that usually lead to goals.
In the last two games alone, Joelinton could have had four goals had his finishing been up to scratch.
Perhaps the opportunity that came his way against Leicester was the wrong type of chance given his confidence must be lower than a snake's belly at the moment.
After latching on to a fine ball over the top from Jonjo Shelvey he had a one on one with Kaspar Schmeichel only for the Dane to get some contact on a weak shot before a dreadful follow up from the uncapped South American.
However, you could look deeper into that Leicester game if you wanted to.
The support around him on the pitch is not always there.
Long before United's defence started handing out gift-wrapped goals to the Foxes, Joelinton had dropped back to win the ball himself before setting off on a run to the halfway line.
As he looked up, first to his right, and then to his left, there were no black and white shirts around him in terms of options.
The missed chance itself told you something to.
Despite his poor performances this season there was no way his headed follow up was an effort at goal.
Surely he was heading the ball back across goal for a team-mate to tap in?
But sadly there was nobody there to even challenge Schmeichel - let alone punish him.
At Spotland, Joelinton turned up with the ideal chance to take on a defence from the third tier and he was presented with opportunities in both halves.
The best chance of the lot came after he showed good skills to beat two or three defenders but then he rolled it wide.
Again, that sort of miss isn't down to just his ability, the confidence problem goes with it.
Bruce said after the game: "It was the same with Miguel Almiron a few weeks ago. We have to stick with it."
Joelinton is still adjusting to life in a new country and with new surroundings.
When I spoke to Nobby Solano back in September he gave his version of events for South American players.
Solano felt that the mentality of United was hardly helping both Joelinton and Miguel Almiron.
Back then he said: "The problem for them is the defensive mentality that I've seen so far.
"The team has been under the cosh in a few games.
"When you line up like that the opponents see that and think: 'We can have a go now instead'.
"The wing-backs are like full-backs so it's five men defending rather than looking to attack.
"Then there's the two holding midfielders, so that's six people focused on defensive duties.
"It means the team isn't set up to create attacking opportunities."
Since September, not a lot has changed in terms of the tactics as Newcastle look to yield out points.
: "The only answer for the Brazilian is to keep training hard and hope it turns around, because injury-hit Newcastle don’t have the luxury of being able to take him out of the firing line to give him a rest."
Therefore the only people that can dig Joelinton out of the hole he's in are his team-mates.
He needs better and more frequent service - it's as simple as that.
