Kate does Cash on YouTube.
Feeling flat? Need a little lift? Well, just add Kate. Over the past few years, Kate Moss has become the vital ingredient in any artistic endeavour, be it sculpture, portraiture, installation, lingerie commercial, music video or plain old glossy ad. Her latest venture is a pop-up role on the Johnny Cash video God's Gonna Cut You Down, directed by Tony Kaye and Justin Timberlake, and featuring a comprehensive dramatis personae of All the Cool that Stalk This Earth. There, in among Iggy and Keith and (weirdly) Sir Peter Blake, comes the ubiquitous Kate, the woman who never talks but always speaks volumes, curling herself around the screen in bow-tie and trilby, and oozing her usual brand of don't-give-a-shit sex appeal. Really, it couldn't have been shot without her, she being the uncontestable icon of our time.
She's done videos before, of course. Loads. On Primal Scream's Some Velvet Morning, in a flimsy, flippy mini-dress (at the time, you'll recall, it was very "is-she-isn't-she?" with Bobby Gillespie). She turned up briefly for Pete in Babyshambles' Fuck Forever, probably because she was already knocking around the studio and had five minutes before a Vogue shoot. And who could forget all that pole dancing for White Stripes' I Just Don't Know What to Do With Myself, which Jack White is now apparently a bit cheesed off with. "I don't have much to say about it," he shrugged recently. "It was completely Sofia Coppola's idea and I don't really have a comment on it."
White shouldn't demur. Kate breeds column inches; somehow, she sells and never looks like a sell-out. She picks her projects like she picks her clothes, instinctively landing at the bleeding edge of cool. If you could bottle it, you'd be a billionaire.
