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The Economic Times
The Economic Times

What is this viral thing that looks like gulab jamun but tastes like coconut laddoo?

A Brazilian sweet called Bala Baiana is winning hearts on Instagram, with Indian food lovers comparing it to one of the country's favourite desserts—gulab jamun. The glossy caramel-coated treat has gone viral after a recipe video shared by Instagram creator Sunidhi (@nids.lid) amassed more than 27 million views, inspiring thousands of people to recreate it at home.

With its crisp caramel shell and soft coconut filling, Bala Baiana has become one of the latest international desserts to capture the attention of Indian food enthusiasts.

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