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Simon Duke

What is the Pillow Challenge? Instagram craze explained as it goes viral

The Pillow Challenge has swept social media but if you're still absolutely clueless as to what it is, wonder no more.

Over the past few days you may have been left scratching your head after seeing many of the celebs you follow on Instagram posing with pillows.

There is no real rhyme or reason behind the bizarre fashion trend, other than it's an easy way to keep yourself amused and occupied during your time in coronavirus self-isolation.

All that you need to do to get in on the action is grab a pillow from your bed, and attach it to your body as some sort of outfit using a belt or dressing gown tie, with many of the famous faces and Instagrammers who've tried it so far, including YouTuber Roger Gonzalez, opting for a makeshift boobtube-style dress.

The Pillow Challenge made it onto This Morning on Tuesday after host and fashion correspondent Rochelle Humes explained it, prompting viewers to send in their efforts, including one who shared a picture of her husband looking rather fetching in his pillow dress!

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