To celebrate the launch of the England football team's latest home kit, which is available to buy from 12 October, Umbro is holding a competition for all budding amateur photographers.
All you need to do is take a photo that answers this question: What is beautiful about England today? It could be anything from a simple nature scene to the crowd at a football match. Then go to Umbro's Facebook page to upload your photo and enter the competition.
The winning entry will receive two VIP tickets to see the new kit being worn by the England team in their match against France at Wembley on 17 November. On the day of the match the winners will receive meals, drinks, transfers to Wembley and a night's accommodation. The top prize also includes a new England home shirt and a digital camera worth £500, while the winning entry will be shown on the big screen at half-time. Five runners-up will receive the new shirt.
Umbro's new England kit was created in collaboration with graphic designer Peter Saville. From his early designs, including album sleeves for New Order and Joy Division at Factory Records, through to his collaborations with fashion clients such as Christian Dior, Saville's work continues to influence and inspire.
The New Fabric of England is Saville's personal vision of modern England. The clean white shirt with the multicoloured St George's cross motif on the shoulder reflects the multicultural diversity of the England team and its supporters. As Saville puts it: "Football is a language everyone can relate to and the new England home kit provides the perfect canvas to reflect what England looks like today." (Click here to watch a video interview with the man himself).
Inspired by the idea behind this cultural fabric, Umbro decided to reveal the new kit on a special England team line-up made up of some of the best young footballing talent in the country. Alongside established names including Wayne Rooney and Joe Hart, the image also includes players such as Jade Bailey, one of the best prospects in the England women's team, and Eric Dier, an English teenager playing in Portugal.
So get thinking about what modern, beautiful England looks like to you. The competition will be judged by the Guardian and Observer's head of photography, Roger Tooth, with the most original and creative entries to be showcased on guardian.co.uk. Visit facebook.com/umbro to enter.
Closing date for entries is 29 October 2010.
