After winning the best presenter prize at the National Television Awards for the 20th time, Ant and Dec are to launch a new game show.
Limitless Win promises the world's first-ever limitless jackpot.
According to the channel, the show will feature a money ladder "which never... ever... ends". Contestants can ascend the ladder by getting questions right. With every correct answer, the higher you go, and the more cash is added to your jackpot.
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The intense game show is set to showcase every emotion from delight to disappointment as the jackpot could be easily lost if the contestants push their luck too far.
The show is set to hit our television screens next year and will air on Saturday nights in five primetime, hour-long shows on ITV.
Speaking about the show, Ant McPartlin said: "We're genuinely so excited to launch this new series."
The other half of the duo, Declan Donnelly, said: "It's been a number of years since we launched a brand new TV format. It's not something we do very often! But we've hit on something groundbreaking and innovative, and that's why we are so excited to host this series and bring it to the nation."
The game show is a co-production between Hello Dolly and Mitre Studios.
Applications to be on the show are open now. They are open until Friday, September 17.
