India's air-conditioner market is dominated by household names such as Voltas, Daikin and LG. These brands have spent decades building customer trust, expanding service networks and establishing a strong presence across the country.
So how can a new player compete?
That question is at the heart of a viral video on X that features Helium Air, a recently launched AC startup that claims to be selling more than 500 air conditioners every month. The company believes its focus on technology and transparency could help it stand out in a crowded market.
