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The Guardian - UK
The Guardian - UK
Lifestyle
Oliver Marre

What Holly Willoughby doesn't wear

Holly Willoughby presenting Dancing on Ice
Holly Willoughby presenting Dancing on Ice. Photograph: Ken McKay/Rex Features

What's worse than a celeb cashing in on her pregnancy? Perhaps someone else cashing in on a celeb's pregnancy?

Here's a press release which tries to do just that. It comes headlined: 'What Might Womanly Willoughby Be Wearing?' And the thrust is that Willoughby and Tess Daly are pregnant and might be wearing pregnancy lingerie designed by a firm called HOTmilk (yes, yuck).

Helpfully, it adds:

Charlotte Church and Billie Piper have recently given birth too! All of whom make pregnancy look a piece of cake by remaining stylish and sexy … but how?

But how ... but how ... do you think you can guess? Yes! You're right, also by perhaps wearing HOTmilk's lacy creations.

So, what's worse than someone cashing in on a celeb's pregnancy? Could it be someone cashing in on a pregnancy which has absolutely no discernible link to them at all?

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