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Daily Mirror
Daily Mirror
Business
James Andrews

What happens in Primark when no-one's around - new behind-the-scenes video released

Primark will be closed in the UK until at least June, but that doesn't mean it's empty.

Senior staff have been active behind closed doors - visiting sites and getting things ready - but it seems they're not the only ones still about.

In a hilarious new video posted by the store, Primark has shown its mannequins have been enjoying lockdown rather more than might be expected.

The clothes dummies are pictured riding escalators and lifts, dressed to the nines in the latest gear, and even stepping in to help out behind the tills.

Others are trying on new outfits in the fitting rooms, or even embarking in a mini-conga.

Mannequins making sure they look their best for reopening (Facebook)
Just checking out the tills, nothing to see here (Facebook)

And Facebook fans of the fashion chain are loving their work - with the post quickly racking up thousands of likes and hundreds of comments.

"Brilliant! Can't wait to go to the super store in Birmingham. Stay safe," Sharon Evans wrote.

"Cheers fort the laugh," added Charlotte Anne Preston.

"I think I laughed more than I should of at this," Lena Sibbald wrote.

Quick conga then back to work! (Facebook)
Seeing what's on offer upstairs (Facebook)

But not everyone was as impressd - with a fair few people finding the come-alive mannequins a bit off-putting.

"That's really creepy, haha," Lisa Marie Carr wrote.

"Stuff of nightmares," Emilie-Jasmine O'Mahony added.

"You should put a warning on this for those with a mannequin phobia, might give some people nightmares," Christina Wilkes added.

Others were reminded of the Doctor Who episode "Rose", where mannequins come alive and attack.

But Primark staff reassured worried shoppers.

"We leave the evil manequins for the Whovians, we can assure you our mannequins are always the good ones," one staff member wrote in reply.

As to when it would reopen for customers, Primark said it would follow the relevant government guidance.

George Weston, chief executive of parent company AB Foods, said: "Much as I would love to be allowed to reopen Primark stores across the UK, continental Europe and the USA soon, because lockdown has so harmed our business and our supply chains, I know that we must not do so until we have suppressed this disease.

"When we are allowed to reopen we must make our Primark stores safe for our staff and our customers, even if that means ensuring there are fewer people shopping at any one time and so accepting lower sales at least until the remaining risk is minimal."

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