Daniel Levy has yet to strike a deal with a big company over naming rights for Tottenham Hotspur Stadium.
But, if reports in the national media on Thursday are to be believed, that could all be about to change.
A number of big companies have been linked with a deal to become the sponsors of the new stadium in N17, with the likes of Nike and Google rumoured.
And the latest name to be linked with a deal is another world-leading company - Amazon.
The Daily Mail report that Amazon have expressed a ‘substantial interest’ in a potential deal, with Spurs chairman Levy looking at securing a deal worth up to £25million a season over a ten-year period.
Such a deal would be the biggest in world football.
Amazon already have links with Tottenham, with the two parties in partnership in filming the behind-the-scenes documentary All or Nothing, which has been filmed over the course of this season.
The stadium has been open just over a year now, with the state-of-the-art ground finally opening its doors following lengthy delays on April 3, 2019, with Spurs beating Crystal Palace 2-0.
So why has it taken so long to get a naming rights deal in place?
Levy has been asked about the stadium and sponsorship on a number of occasions and we thought we'd go back and look at what he has said over the last couple of years.
October 2018 at a Tottenham Hotspur Supporters' Trust meeting
The chairman was asked why Spurs did not follow other Premier League clubs in having a sponsor on their shirt sleeve.
"Daniel Levy explained that any sleeve sponsorship may compromise the value of the [stadium] naming rights deal, so the naming rights would come first," the minutes read.
July 2019 after AIA extended their shirt sponsorship deal
Levy was asked if the club had discussed stadium naming rights with AIA as well as shirt sponsorship.
"Very simply, AIA and I have discussed all sorts of possibilities and at the present time we’ve decided to focus only on the shirt," he said.
October 2019 at a Tottenham Hotspur Supporters' Trust meeting
With the stadium having been open for six months, Levy was quizzed on naming rights again by the Supporters' Trust.
"Regarding the naming rights, Daniel Levy once again stated that the club would only do a deal when it was right for all concerned," the minutes read.
December 2019 in an interview with the Standard
Levy reiterated what he had said to the Supporters Trust.
He said: "We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money.
"If we can’t meet those three criteria, we won’t do it. At the moment, we haven’t found a company that meets all three criteria. We are not really close to anything on that at the moment."
