Neil Lennon says the pressure on his side is less intense going into the new season.
Lennon won the first of Celtic's nine consecutive titles during his first stint as manager in 2012, and today begins his bid to win a historic tenth successive title.
Celtic begin their Premiership campaign against Hamilton Accies at Celtic Park, and their manager says there is more pressure on their rivals than there is on the champions.
Speaking earlier this week, Lennon said: "While it is going into a historic season we can't get away from the day-to-day work, the values and standards the players have set over the last few years.
"There has been a lot of distractions going around - the pandemic, us not playing football while the English, Italian, German leagues are going - and they have been away from competitive football for a while.
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"We have been softly, softly with them in pre-season, now we will whip them mentally now and try to get them into shape and focused on what lies ahead."
"I don't think the pressure is as intense as maybe it was when winning seven, eight and nine.
"When I was at Hibs you could hear the Celtic fans singing about going for the 10, in the seventh year and when I came back it was really intense, and last season, getting the nine.
"So they have already equalled that record and now they can only beat it.
"It is up to the rest to stop us rather than we put ourselves under massive pressure. We have to take it as another season, another title to win."
Celtic won all three meetings between the sides last season, but Accies boss Brian Rice believes his side have a chance.
He said: "We are playing Celtic and they won the championship. It is the first game of the season at home and they are going for 10-in-a-row.
"We know Celtic will be flying, they will be at it, so we need to be ready.
"It never changes when you go away to the Old Firm. As long as you are not beat in your head before you get there, that gives us a wee chance.
"Nobody expects anything off us, apart from me.
"Why not? If you go there thinking you are going to get beat, get run over the top of, you may as well not go.
"So we have to go with a game plan, stick to the game plan and see what happens. You just never know in football."
Rice doesn't believe the game being played behind closed doors at Celtic Park will give his side an advantage, saying: "It is the same for Celtic. It is 11 versus 11.
"The fans are a side issue. I have heard it said it will be an advantage for us.
"But my players like to play in front of crowds and test themselves, that is what we are all in football for, to have these big games.
"It is obviously going to be different, strange and will take a bit of getting used to, but I am sure it will be okay."
