They’re a familiar sight to many: the eye-roll-inducing, over-the-top development hoardings and adverts that celebrate the (inevitably luxury and, to most people, unaffordable) developments soon to be added to the city skyline.
The images and phrases are selling a dream much bigger than property: they lead you to believe that, were you to live in this hallowed new complex, you too would be as rich, successful, stylish and adored as the people depicted on the hoardings; that your life would improve immeasurably by the grace of real estate. The blog Development Aesthetics, curated by Crystal Bennes, is a wonderful compendium of some of these development adverts, inviting contributions.
We’re also keen to see your best examples of the most nauseating property adverts and hoardings from around the world. Whichever city you live in, share your photos and stories with GuardianWitness and we’ll publish a selection on Guardian Cities.
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