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The Economic Times
The Economic Times

What are cold-shock proteins? The first thing Ankur Warikoo does every morning even though he hates it

Entrepreneur and content creator Ankur Warikoo has revealed that taking a cold-water shower every morning is one habit he has maintained consistently for the past four years—even though he admits he "nearly hates doing it."

In a recent social media post, Warikoo explained what inspired the practice. "It was 4 years back that I came across the concept of cold-shock proteins. I have been cold-water showering every morning ever since. It started because of my fascination for the concept. It continued because it's the first hard thing I do every day that I nearly hate doing! :)) Everything that comes after feels smaller," he wrote.

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