Pub giant JD Wetherspoon will reduce the price of 10 drinks to celebrate Britain leaving the EU on January 31.
Beverages that originate from European countries including Germany, France, Spain, Poland, Holland and Ireland, as well as from across the UK, will be around 60p cheaper.
The “Let’s stay friends” promotion will run until February 29 in all of the company’s 870 pubs in Britain.
Wetherspoon chairman Tim Martin, who has been a strong advocate for leaving the European Union, said: “Many of our customers are keen to celebrate Brexit.
“At the same time we want to remain friends with our European neighbours and offer a range of drinks at an excellent price.
“In my opinion, there has been far too much political posturing in negotiations between the UK and the EU up until now.
“The UK should aim to treat all countries of the world equally by eliminating current protectionist tariffs on nearly 13,000 non-EU imports, which cause every person, and most businesses in the UK, to pay artificially high prices for everyday goods, including rice, oranges, wine and children’s clothing and shoes.
“The EU and UK need to understand that tariffs and protectionism are counter-productive.”
Mr Martin said that UK consumers will shun EU goods if tariffs are imposed on UK exports – as EU consumers might do if the roles were reversed.
He said that it is therefore pointless for one side to threaten the other with tariffs and added: “The public and businesses will be the ultimate decision-makers through their purchasing choices.
“Let’s stay friends and enjoy free trade, but take account of the economic reality.
“Consumers hold the whip hand in these negotiations, not governments.”
