Self-administered pensions and tax experts WestBridge Group have rebranded to WBR Group after acquiring Rowanmoor Executive Pensions’ book of 3,500 small, self-administered schemes.
The Group said and following completion for an undisclosed sum it now has more than 4,000 schemes on its books and almost 150 employees across its Leicester headquarters and offices in Bolton and Salisbury. It now has more than £4 billion of clients’ funds under administration
The group was set up in 2016 and provides specialist tax advice to owner-managed businesses and high net worth individuals, along with other financial services.
Chief executive Tom Moore said: “We have made no secret that we are acquisitive for the right books of business and have shown how we can successfully integrate them into the model.
“This is the second major acquisition we have made and follows the purchase of the James Hay SSAS book in March 2021.
“We are creating a hub of SSAS excellence, with a dedicated account manager model that is hard to beat.
“We have been really pleased at the response we have had from clients, staff, financial advisers and other intermediaries and can’t wait to continue to develop our people and grow our business.
“The business has grown and evolved since its launch in 2016, particularly in the last two years, and we want to ensure that our brand and identity work continues for many years to come.
“It is important to acknowledge the businesses that have joined us through acquisition and to have a clear business strategy that everyone understands and can focus on.
“That is why we have also unveiled a fresh and modern brand identity and a new name, WBR Group. WBR Group will continue to provide service excellence, high levels of technical support and specialist assistance to clients.”
