I'm a West Ham fan and see a lot of the team. But today's Sun is showing much more of the lads than anyone who doesn't share their dressing room is ever likely to witness.
Nine of them are pictured naked across pages 2 and 3 to launch the paper's new weekly feature, Feel 'Em Friday, which is aimed at encouraging men to check themselves for signs of testicular cancer.
The choice of West Ham is apt because a former player, Dylan Tombides, died aged 20 earlier this year after being diagnosed with testicular cancer.
The Sun's initiative, in partnership with the Movember Foundation, is the male equivalent of its Check 'em Tuesday feature in company with the breast cancer charity CoppaFeel!, which has been running since March this year.
Sun subs have had a field day, with puns about balls and tackle, but behind the fun is a serious attempt to raise aware of men's health issues. A series of editorial features and promotions will reinforce the message.
Editor David Dinsmore said: "Movember is a great campaign with a sense of fun and innovation that chimes perfectly with the Sun's values.
"We're very happy to be partnering with the Movember Foundation to spread the word about checking for testicular cancer in the way we have done with breast cancer and Coppafeel! to great success."
It means, incidentally, that page 3 girls will vanish from Friday issues of the Sun for the rest of this month.
Source: The Sun
