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Birmingham Post
Birmingham Post
Business
Owen Hughes

Welsh zip line brand sees turnover soar as nation becomes Europe's capital of adventure

Welsh adventure company Zip World has seen turnover and profits soar.

Thrill seekers are helping the North Wales company to smash last year's revenues with sales on track to hit £17m.

This compares to £11.5m revenues in 2018.

The company is helping Wales establish itself as Europe's capital of adventre - helping bring thousands of extra visitors to North Wales.

Staff levels now stand at more than 400 over peak periods with 93% of the workforce living locally.

Customers zoom along the cables at Zip World Velocity in Penrhyn Quarry in Bethesda. (David Powell)

Zip World president and co-founder, Sean Taylor said: “Our latest financial figures show what can be achieved through diversification, a strong, community-minded business model and, most importantly, hardworking and passionate employees.

“As a proud Welshman, it is hugely important to see the business continuing to contribute to the local economy as it has done so significantly over the years.”

The company was started back in 2013 and now has 12 adventures across three locations in North Wales.

Last month former executive director of operations of Horizon Nuclear Power, Greg Evans, was appointed as new operations director to strengthen the management team and take the business to the next level.

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