Yep, we have a new home for all things digital content. It's called PDA.
PDA hovers somewhere between media and technology; the aim is to translate some of the main trends coming out of the technology industry and work out how those are going to feed into the more mainstream media. There's a huge amount of activity among some young, exciting entrepreneurs, both here and in the the US, and then there's the technology giants that increasingly set the agenda for both industries.
Among the mainstream media, be that broadcasters, magazines or national newspapers, there's a need to interpret and unhype all this news to work out the underlying trends. I can't turn the tankers, but I might be waving a few flags about on the shore.
In obligatory web style, this blog is in some kind of progressive beta so I welcome comments, ideas and your observations. I'll be highlighting new developments, posting interviews and explainers, picking out new start-ups and trends and, hopefully, demystifying the jargon. It's all about the content, although I'm far from adverse to a little geekery as and when required...
In between all that, I'll be reporting news in ye olde style too. It's going to be busy! But let's see where we go.
Note: On an admin tip, we've moved the archive of digital digest news over from Organ Grinder, so you can find all the background digital news in one place - here. We'll be moving the viral video chart archive over too and maybe relabelling stuff so it's easier to browse.
I've added my Twitter feed too, so you can follow my nano-posts in the sidebar, via SMS or on Twitterrific, if you so desire. I'll do a Twitter explainer soon...
