Sex - plenty of us are doing it, talking about it, and thinking about it.. So why do Brits get so mortified when TV shows try to explore the topic?
There have been myriad documentaries and reality TV shows dedicated to sex, and a lot of them prompted complaints to Ofcom as viewers branded them "too daring", but others paved the way for important discussions and removing the taboo.
Blushing viewers have watched from behind their hands as elderly couples strip off, swingers brandish household items used as sex toys, and phone sex workers spin a saucy yarn to their adoring clients.
There has been an explosion of raunchy documentaries in recent years as broadcasting channels attempt to outdo each other in terms of how far they can push it and just how graphic they will go.
One of the most recent-eye-popping 'sexposé' shows includes ex-Radio 1 presenter Alice Levine's brand new Channel 4 documentary called Sex, Actually.
The 'My Dad Wrote a Porno' host meets a variety of people including couples who make thousands of pounds a month by showcasing videos of their "authentic sex" online.
While Alice's prudish reactions to some seriously sticky moments including listening to a man do a "solo request show" from the other side of the door, made for some comedic moments - it touched on some very serious topics.
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One couple said they got into cam work when the woman was furloughed from her job at a sandwich shop and they desperately needed to make ends meet.
She broke down in tears as she explained: "The hardest part was my dad finding out.
"I felt shame then. He didn’t understand that I didn’t want to work for £6.50 an hour when I can make so much better... I don’t know how he feels now."
Sex, Actually is not Channel 4's first sex documentary by far, in fact the broadcaster has been known for being at the forefront with the most shocking and controversial TV shows on the topic.
Let's take a look at some of the wildest television shows about sex, from a bestiality documentary to a nude dating show.
Sex Box
Controversial Channel 4 show Sex Box did what it said on the tin... or box.
Lusty couples would discuss their sex lives with a team of experts before heading into a small box together in front of a live TV audience to get down and dirty, then coming back out and give viewers the lowdown on how it all went and what they got up to.
While they were having sex in the TARDIS-style box, the experts would make awkward small talk with each other.
The premise of the show was to get us all to open up more about our sex lives and remove the taboo from sex, and it featured a disabled couple, childhood sweethearts, a pair of friends having sex for the first time, and a gay couple in their 30s to name a few.
Steve Jones was one of the presenters to host the bizarre programme, as was Belgian sexologist Goedele Liekens, a UN Ambassador for sexual health for almost 20 years.
Episodes ran in 2013 and 2016, but further instalments were halted when Sex Box was panned by critics and viewers alike.
In the first ever episode, hosted by Mariella Frostrup, she warned that "we're going to tackle those tricky questions".
"It will be honest and for some viewers, uncomfortable," she added.
Meanwhile "sexpert" Tracey Cox explained: "If you get somebody who's just actually had sex, they're all high on it, all the hormones are racing through their body, you're gonna get a much more honest recall of how they feel about it."
Naked Attraction
Another of Channel 4's raunchy inventions, Naked Attraction sees a singleton pick from a group of prospective partners, eliminating one in each round until the winner is left.
There's just one twist - the prospective partners are all naked, and the singleton judges them based on their bodies, with no holds barred.
Host Anna Richardson asks probing questions as the would-be lovers are shown in sections from the feet up, and the contestant only gets to see the faces of the last remaining few.
The show sparked complaints to Ofcom as viewers complained about the full-frontal nudity, but the broadcasting watchdog opted not to take action as no rules were broken, it was a dating show and it was aired post-watershed.
Each episode of Naked Attraction can take up to twelve hours to film, though the contestant choosing a date will only be nude for 15 minutes.
The contestant who is choosing a date has to have someone with them at all times to make sure they do not accidentally bump into one of the contestants, and if one of the contestants needs a toilet break, they must be escorted out by a member of staff so the picker does not see them leave their booth.
Contestants do not receive payment for participating, but standby contestants are given £75 for being in the room, and the date takes place at 9am the next day, a decidedly unusual time to go for a drink.
Notable moments from Naked Attraction include the 57-year-old cancer survivor who announced: "I love feet, I love to feel somebody’s toes round my pussy, or kitty!" and the pair of contestants who re-enacted the famous Titanic pose together while in the nuddy.
Fans of the show include a baffled Chrissy Teigen, who tweeted: "Uh there is something called Naked Attraction on here in london and WHAT TF IS THIS it's dating based on genitals. Like I'm seeing pp's."
Swingers
Channel 4's one-off documentary Swingers gave viewers an insight into the wild lives of swingers' club Liberty Elite in 2020.
Boasting 12,000 on its roster, the private members club sees couples and single people around the UK get together together to swap sex partners, something a reported 1.5million people do per year in the UK.
Channel 4’s commissioning editor, Fozia Khan, said: "Channel 4 has a reputation for boldly shining a light on subjects that others may shy away from and Swingers is no exception.
"This frank and enlightening observational-documentary looks to lift the lid on a lifestyle that appears to be increasingly chosen by many."
Among some of the couples the documentary followed were a pair called John and Hannah, who were preparing for their next big get-together.
In one scene, John holds up an upside-down wine bottle from the fridge and beams as he reveals the couple have previously used it as a sex toy.
The Sex Business
Channel 5 would land itself in hot water in 2019 when Ofcom determined it had breached broadcasting regulations with The Sex Business.
Pain For Pleasure, Trans On Demand and Orgasms For Sale comprised the three episodes of the documentary which investigated the lives of sex workers in Britain, including one who was just 19.
Dominatrixes, cam workers, strippers and sex doll lovers were just some of the colourful characters explored on the programme.
But the raunchy footage was deemed to have strayed too far over the line as it showed real people actually having sex, just one hour past the watershed.
An Ofcom spokeswoman said: "Our investigation found these programmes broke our rules by including images of extreme, graphic sexual activity.
"These were far more explicit than viewers would be likely to expect in a programme broadcast an hour after the watershed."
There was "insufficient masking" and close-up shots resulted in "sexual material that was extreme, graphic, prolonged at times and prominent", Ofcom said.
Animal Passions
Back in 2004, the British public were left stunned by a Channel 4 doc named Animal Passions, which explored the dark world of bestiality.
It showed various personal, religious, psychological and sociological views about 'zoophiles', people who have sexual relations with animals, featuring a man who claimed he'd had sex with a pony and a woman who regularly had sex with her dog.
"I see animals as spiritual beings first, and because I see them as my spiritual equals, I don't have an issue with seeing that they have the same needs that I have, which are to eat, to enjoy their bodies, and to love and to be loved," said the man, who had married his pony, Pixel.
"I have been with animals, I have been with humans, I love to be with both," said the woman.
The programme was slammed for "normalising bestiality" and Ofcom received 75 complaints about it.
But Ofcom dismissed the complaints, stating that it was a "serious documentary exploring a rare minority sexual orientation" and that it "neither sensationalised nor normalised" bestiality.
"There was nothing in the programme that was visually explicit concerning human/animal sexual contact," said a spokesperson.
"Although there was some fairly frank discussion about it, viewers would have been prepared for this by the clear warning.
"This was a serious documentary exploring a rare minority sexual orientation. Although the programme gave an opportunity for zoophiles to express their opinions, the effect was neither to sensationalise nor normalise their behaviour.
"Some of them spoke of zoophilia as an affliction and the programme would not have encouraged similar behaviour in other people not already so inclined."
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