Weetabix has sent fans into meltdown after suggesting an unusual topping to go with its cereal - and some are branding it a 'monstrosity'.
The popular cereal is usually paired with everything from milk to yogurt and fruit to honey as the perfect on-the-go breakfast.
But Weetabix itself sparked outcry after it posted its own serving suggestion on social media, which was quickly labelled as "the worst food ever seen".
It took just one picture to send Twitter into full-scale meltdown, as the official account shared a snap of two Weetabix lying side-by-side on a plate topped with baked beans.
The photo was captioned: "Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist."
The response was overwhelmingly negative - and some even threatened to call the police.
One person replied: "I would highly recommend you sack your marketing team at once and then spend a little more time on the recruitment process than you did previously.
"I love both products, but this looks f***ing disgusting."
A second wrote: "You’ve done this intentionally to anger an entire nation, haven’t you?"
A third said: "People use the phrase ‘that’s nasty’ too often these days but I truly mean it when I say that’s the biggest f***ing monstrosity I’ve ever seen."
And someone else added: "Literally no one said bread had all the fun."
Other brands were even concerned about what was going on over at Weetabix HQ, as Lidl commented: "Babe are u ok? You've hardly touched your Weetabix and beans!"
Innocent Drinks said: "Even we wouldn't do this. We're not monsters," and Birds Eye replied: "We'll stick to potato waffles."
Weetabix confirmed the beans should be heated up first rather than being served cold, and Heinz joined in to add to the mayhem, suggesting: "Toast the Weetabix, thin spread of butter and a big helping of Heinz Beanz. How do you have your Bix?"
But not everyone was against the idea as one said: "Could work, it would just be like a thicker, crunchier toast."
And another ended everything by advising: "Could be improved with a spread of Marmite prior to the beans."
