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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Weeklies plan promotional launch

A campaign to boost Britain's local weekly newspapers has been launched by the Weekly Independent Newspaper Association (WINA), which represents small and medium range publishers.

WINA has formed a steering committee headed by its chairman, Joanna Parlby, who is managing director of the Newark Advertiser group. Other members include Sir Ray Tindle, chairman of the Tindle group, Geraldine Allinson, chairman of the KM group, and Jeremy Willis, chairman of Newbury News.

They are planning a multi-media promotional campaign, beginning with a TV launch in the new year.

Local weeklies have a weekly readership of 22.5m adults across the UK (TGI, 2013) and WINA argues that their titles are a powerful and effective advertising medium at the heart of their communities.

Source: WINA press release

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