Dubbed 'whisky Disneyland', Johnnie Walker Princes Street has welcomed a non-stop stream of customers since it opened its doors in September and once you've done the tour for yourself, it's more than easy to see why.
Housed in what was once House of Fraser, the former department store building acts as the perfect location for a multi-sensory tour which the brand stretches over several floors and rooms - with each more exciting than the last.
The standard 90-minute tour (which comes in at an incredibly reasonable £25 with three drinks included) is a full-blown experience featuring light shows, sounds, music, special effects and performances from actors - oh yes, do not expect any stuffiness and whisky snobbery here.
In fact, straight off the bat, while having the 'housekeeping' chat at the beginning of the tour, our guide encourages us to completely forget all of our preconceived notions of whisky and its drinkers, instead inviting us into the global fold of Johnnie Walker lovers.
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Your enjoyment is the centre point of the whole tour - it may be about Johnnie Walker, but your guide works their hardest to make whisky accessible to everyone.
The tour begins with every guest taking part on a quiz to find their ideal whisky flavour profile - we're then all given a coloured wristband which shows our preference (mine came in, unsurprisingly, as spicy!).
The next stop features an incredible performer who shares the history of Johnnie Walker with us - with the help of a conveyor belt, impressive choreography and timing, props and projections.
The tour continues on an adventure throughout the vast building - including a stop off in Johnnie Walker's 'grocer's store' for our first drink of the tour poured from what can only be described as the best soda stream ever.
Visitors pick a glass in the room that matches the colour of their flavour wristband, click the glass into a drinks-dispensing machine before it is filled with a whisky and soda combination that matches the guest's preferred flavour profile.
After more rooms of light shows and animations which explain the whisky making process, guests are treated to a further two drinks in a bar setting - with the option of sampling different Johnnie Walker whiskies as drams, in high balls or old-fashioneds.
Visitors can continue their experience with drinks at either of the Johnnie Walker's two rooftop bars which offer unrivalled views of the capital.
You can book a table here - and you don't have to be on a tour either to visit these at any time, making the bars fully accessible to Edinburgh locals as well as tourists.
No, this is no ordinary whisky tour, and for those missing the charm of a distillery visit, a trip to Glenkinchie Distillery (which serves as one of the Four Corners distilleries of Johnnie Walker) in nearby East Lothian can be added to your visit.
To book your visit to Johnnie Walker Princes Street - visit their website here.
