We tried brand new 'smash burger' and here's what it was like

By Penny Stretton

It's not hard to get hold of a burger these days but frankly so many of them can be disappointing.

There's been a lot of talk about the latest new burger on the block - Jay's Smash Burger, so we wanted to get our chops around it and find out what all the fuss is about.

So, we took a trip out to Ilkeston to meet the team behind the new takeaway success that is Jay's Super Smash Burgers and try a burger for ourselves.

We were expecting to meet Jay when we arrived - but, well, there is no Jay.

But that's OK because even better than that are business partners and burger creators Jack Whitworth and Joe Noonan who came up with the name Jay's as a combination of their 'two Js'.

The former car salesmen got fed up of their jobs in lockdown when they couldn't get out and about and were tied to 'call centre' type jobs. The two friends, who met at work, were always sharing ideas on cooking and made their foody dreams a reality when they launched a burger delivery service earlier this year which went down a storm.

This is what you can expect from Jay's Super Smash Burgers in Ilkeston. (Nottingham Post/Marie Wilson)

Operating from a burger van and delivering via Uber Eats, the entrepreneurial duo raked in rave reviews for their fully loaded, American style 'smash' burgers and have now opened their very first shop in Bath Street in Ilkeston.

Jack and Joe, along with their staff, were all smiles when we showed up to try their food. At 1pm on just their third day of trading the shop was busy and the burgers were flying out, with the boys telling us they're making up to 200 a day. We chose to try one of Jay's most popular menu items, the Pull The Porker - a massive meal packed with double beef patties, Jay's signature slow cooked pulled pork marinated in a sweet, honey, barbecue sauce - complete with cheese and salad.

When it arrived we did wonder how we might tackle it, but it was no hardship and, once we got started, there was no way we wouldn't finish.

Business partners Joe Noonan, left, and Jack Whitworth, right, outside Jay's Super Smash Burgers in Ilkeston. (Nottingham Post/Marie Wilson)

Wrapped in a perfectly soft - toasted for a bit of crunch - burger bap the 'smash' patties just offer something a little different to your ordinary high street burger. They're 'smashed' down into finer patties making them that bit tastier and crispy around the edges. The pulled pork of this one is melt in the mouth meaty and two together make for a satisfying chew that packs more of a punch than a run-of-the-mill burger.

Holding it all together is that sweet sticky sauce. Yes, it's messy, but good food so often is. If you're licking your fingers then you've had a good meal and we definitely were. But you might want to ask for extra napkins, or take a bib.

We loved the burger and can absolutely see why the business already has dozens of top online reviews.

Other menu items include the American Bacon and Cheese, the Throwback and the Great White Buffalo, as well as vegan and veggie options and kids meals.

Jack and Joe are keen to build the business and bring good quality food to places that don't always get a look in.

"Our meat is high quality from the local butcher and we also use the local bakery for the buns. It's all locally sourced. All our packaging is eco friendly and recyclable and that's important to us," says Jack, 23.

"We do hope to be able to build the business up and maybe take it to the types of towns and high streets that don't get a look in on something that's a bit different."

"We've been really busy from the moment we opened, every day we serve more customers and we're hoping that people will come and see us if they get out to Ilkeston Fair on Oct 20th," says Joe, 24.

Jay's Super Smash Burger is at 65 Bath Street Ilkeston.


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