Care Blair ... the prime minister has launched
public consultation mark two. Photo: Peter Byrne/PALabour called its first public consultation exercise The Big Conversation - an inclusive and informal-sounding title.
Today's second stab is the curt - even desperate - Let's Talk: more reminiscent of a jilted lover asking for a second chance, or a parent reprimanding an errant child, than a political dialogue.
Tony Blair kicks off the initiative today with a speech on the criminal justice system.
What next? The "I want a word with you" consultation? The "It's not you, it's me" agenda, when Mr Blair decides it is time to go?