In a piece online today, the Guardian's Katie Allen reveals that Wally - the popular children's character from the Where's Wally? books - could be the face of a new search engine for kids.
And so soon after we saw Jeeves kick the bucket (sorry, retire). Apparently Acquisitive Entertainment Rights, the company which has bought the chance to produce a Where's Wally search engine believes it could be a great brand for young boys.
The best bit about the story, however, was that chief executive Mike Heap came out with a corker of a line:
Referring to Google's happy position where to "Google something" has become an everyday phrase, Mr Heap said Wally would soon be muscling into the search engine corner of cyberspace.
"In the future I think you will be saying 'I'm going to Wally it'," he said.
Do you think you'll be wallying in the future?
