Milan, Chante and Leonie, all 13, Birmingham
Who do you think has great style? Rihanna, grime artist Paigey-Cakey.
Where do you shop? New Look, Primark and JD.
What’s the most important part of your look? Trainers.
Chante: “You can’t wear no bait brands, though – people will call you out. You can’t wear no Tesco trainers.”
How much would you spend on a pair of trainers? £100.
What would you never wear? Anything flowery.
How would you describe your look? Urban, or in-trend.
Esther, 15, Georgia and Genevieve, both 18, Sutton, south London
How would you describe your style? Androgynous/alternative. We like to change eras: we’re doing 80s now.
Where do you shop? Charity shops. Georgia: “This top’s from Cancer Research down the road.”
Who are your style icons?
Georgia: “Spock.”
Genevieve: “David Bowie.”
What kind of music do you listen to? Dexys Midnight Runners, the Smiths, Talking Heads, Kaizers Orchestra.
What would you never wear? Genevieve: “Anything that makes me look like I’m playing tennis or golf.”
Key part of your look? Hair.
Do people comment on your style?
Esther: “They say we look gay. Not many dress like us round here.”
Genevieve: “People have thrown a bottle at me before.”
Ben, 17, Jake, 16, and Kai, 18, Manchester skate park
Where do you shop?
Kai: “Charity shops.”
Jake: “Adidas, New Balance, Nike.”
What do you spend the most money on?
Ben: “Scooters and trainers.”
Where are your camouflage trousers from?
Kai: “Carharrt. I spent £60 on these, and I’ve worn them every day since. Usually I spend about 99p.”
Who are your style icons?
Jake: “Dunno. Don’t look at anyone.”
What music do you listen to?
Jake: “Old skool hip-hop.”
Danielle, 18, Shereen, 17, and Darcy Brenna, 18, all from Surrey Camden Town, London
What music do you listen to? Psychedelia, Led Zeppelin.
How would you describe your look?
Darcy: “I’ve been described as a psychedelic acid grandma.”
Danielle: “Vintagey.”
Where do you shop?
Shereen: “I like Urban Outfitters and the brand Lazy Oaf.”
Darcy: “Thrift shops and charity shops. I probably wouldn’t spend more than £15. I got this scarf for £2.”
What would you never wear?
Darcy: “Skinny jeans with ripped knees.”
Danielle: “We don’t want to look boring or basic. What’s basic? When you think you’re original, but you’re not. Being cool is all about being yourself.” Danielle: “It doesn’t matter what people think about you.”
Darrell and Nicholas, both 18 Croydon town centre
How would you describe the way you dress?
Nicholas: “Casual.”
Who do you think looks good?
Nicholas: “Cristiano Ronaldo.”
Darrell: “Chris Brown and Usher.”
What’s the most important part of your outfit?
Darrell: “Trainers – I’d spend up to £200 on them.”
Where do you shop?
Darrell: “JD Sports, Nike, Adidas, Armani and Ralph Lauren.”
What would you never wear?
Nicholas: “I’d never wear Converse trainers.”
Darrell: “Really? I don’t mind them. I’d never wear Lonsdale.”
Nelly, Megan, Emily, 16, Imogen and Emma, 17, all from Ipswich Westfield shopping centre, London
How would you describe the way you dress? All: “Mainstream.”
Who are your style icons?
Cara Delevingne, Gigi Hadid and Margot Robbie.
Megan: “Kendall Jenner, she’s really natural-looking.”
Where do you buy most of your clothes? Topshop, Urban Outfitters and Miss Selfridge. We come to London to shop.
How much do you spend on clothes?
Emily: “I’d spend £30 to £50 on something.”
Imogen: “Maybe £80 for a coat.”
What music do you listen to?
Megan: “Ed Sheeran and Rihanna, just the latest music.”
Nelly: “Billy Joel.”
What would you never wear? Chinos, flared jeans and Crocs.
Imogen: “I don’t like Aztec print.”
Emily: “Adidas trackies.”
