Nike released a new 90-second spot this week on the enduring power of sport. With Megan Rapinoe narrating, “You Can’t Stop Us” tells a powerful story about how sports will live on, no matter the circumstances, no matter the form they take.
Whether it’s an Olympic race with the world watching, or a ball dunked in a pool during a summer day, we will find a way to compete.
What’s perhaps most impressive about the commercial, however, is the seamless editing that shows how all sport is linked, and how similar all athletes are, even if they’re competing in different arenas, different games, whatever. We’re all tied together. And no, I have no idea how they seamlessly linked all this footage.
