Hundreds of people have spent the morning queuing in the cold to get into Primark stores across Wales.
Other stores have been busy as non-essential shops re-open for the first time in 2021, thanks to an easing of coronavirus restrictions.
Some queued from before 6am and others have waited in line for up to an hour to start shopping at their favourite budget store. Live updates as stores re-open.
But what is the big attraction and what do people in the queue desperately want to buy?
Here is what they told us:
Tiff Davies, 20, Hengoed
"I have got a long list, pyjamas, socks, bags, shoes. I have been busy planning my trip. I have seen pastel heels and saw them on sale in America, and they look really good. I was expecting a queue, but not this long. It does seem to be quick."
Hubert Rabinski, 18 Jordana Thomas 20 Georgia Shelley, 20, from Cardiff
Hubert, who is originally from Poland, said: "I am looking for something possibly denim, and something for the spring. I have also come as moral support for my friends."
Cardiff University student Jordana said: "I have seen some TikTok videos of what is in there. I am looking for basics. Underwear and all that kind of stuff, and some shoes. Been looking forward to just getting out and about."
Friend Georgia said: "I want some summer dresses and some shoes."
Angharad Davies with mum Kathrine Davies
When asked what she was here to buy, Angharad, from Bridgend, said: "Everything, literally everything. I don't mind waiting, I just want to see everything they have in there.
"I have missed shopping. You can do it online but it is just not the same."
Mum Kathrine, from Porthcawl, said she has just come as a "chaperone".
"I don't like shopping online. We have a three-week-old grandchild so will be looking for baby clothes."
Sammy Panacci, 21, from Newport
"Top of my list is clothes for the kids," she said. "I am definitely going to be look for a bargain. Waiting has got to be done."
Anita Morris, 49, from Newport
"New pants are top of the shopping list," she laughed. "Might also look for some make up brushes. I have been doing some shopping online but there never seems to be anything in stock. It is nice to get out, but you still have to be wary."
Trudy Birch, 28 and Hollie Corten 33, from Newport
Hollie said: "Knickers, socks, bras, and then any bargains I can find. I have had trouble online shopping as they send the wrong sizes and you have to send stuff back. I have been up since 6.15am as I can't wait to get in the store."
Trudy agreed that she was looking forward to getting into the store.
Rhiannon Coomber, 36, from Pontyclun
Rhiannon was shopping in Cardiff this morning and said: "I am here for the new maternity range. I am looking for big size clothes.
"I go in for some socks and come out with nearly £200 worth of stuff for the family."
Paige Anstee, 28, from Porth
Paige travelled to Cardiff on Monday and said: "I am so desperate for new clothes that I want to get everything. Primark is the main one that I am looking at today.
"I really want some new summer clothes so I am ready when the sun comes out."
Sham Awad, 26, with her five-month-old baby Saif, from Penllergaer
New mum Sham was in the queue in Swansea this morning and said: "I am going to buy pyjamas because Primark is number one for pyjamas and I hate shopping online. This is my first time out shopping with my baby."
Linda Draper from Penlan
The 58-year-old was in the queue in Swansea and said: "I am looking for pyjamas, slippers and a bit of make-up. I can't wait to get in. I love it because it is cheap and it is nice to get out after all this time."
